Global Church Launches OneVoice27 Initiative, Calls Members to Unite in Mission and Proclaim Hope

Leaders of the Seventh-day Adventist Church recently voted the OneVoice27, a global evangelistic initiative marking 2,000 years since the baptism and the beginning of Jesus’ ministry, during the recent General Conference Spring Meeting at its world headquarters in Silver Spring, Maryland. The initiative seeks to harness all forms of media to mobilize church leaders and members worldwide to share the love of Jesus and proclaim a message of hope in one united voice, culminating in a coordinated global outreach in September 2027.

As church leaders outlined the initiative, they emphasized clarity and understanding, helping members and administrators across divisions, unions, and local fields grasp what OneVoice27 is-and what it is not.

What is OneVoice27?
Leaders described OneVoice27 as more than a program or campaign. It is a global call to unity and mission.

" OneVoice is not only a mission project promoted by the General Conference and inviting all the church around the world,” Pastor Erton C. Köhler, president of the Adventist World church explained. " One voice is a call and an invitation. OneVoice is a call for the unity of the church. This is something bigger behind this movement."

The initiative invites every church member, leader, department, and institution to participate in a shared mission-proclaiming the gospel with one united voice while maintaining cultural diversity and local creativity.

What is the main goal?
Leaders expressed the central goal of OneVoice27 is to give every person a meaningful opportunity to encounter Jesus and grow as His disciple.

Leaders explained that this vision goes beyond a single moment of proclamation. While the initiative calls for a united, global sharing of the gospel, it also places strong emphasis on what happens after that initial encounter—especially through both personal and digital evangelism. By maximizing all forms of media, the church aims to reach individuals where they are, whether in physical communities or online spaces.

“It is our goal to give every person a meaningful opportunity to encounter Jesus and grow as His disciple,” said Pastor Vyacheslav Demyan, president of Hope Channel International.

Church leaders underscored the importance of intentional discipleship—guiding individuals through a continued journey of faith, study, and transformation. This includes creating pathways for spiritual growth such as Bible studies, small groups, and personal mentorship, while also utilizing digital platforms to nurture interest, provide resources, and maintain connection.

At the same time, the initiative ensures that those who respond to the message are connected to local congregations. By anchoring individuals within the life of the church, OneVoice27 seeks to cultivate lasting relationships with Christ, strengthen believers in their faith, and empower them to become active participants in sharing the gospel—both in their communities and across digital spaces.

What is the message?
While “OneVoice27” serves as the name of the movement, leaders introduced a clear and intentional public-facing message: “All Things New: Hope Starts Here.”

Rooted in Revelation 21, this message centers on God’s promise to restore all things through Jesus Christ—a message of hope that speaks to a world marked by pain, uncertainty, and longing for renewal. By focusing on restoration rather than religious terminology, the theme is designed to resonate across cultures, belief systems, and varying levels of spiritual understanding, including in regions where Christian language may be unfamiliar or restricted.

Leaders explained that the message creates a natural bridge for both digital and personal evangelism. Whether shared through social media content, public campaigns, or one-on-one conversations, “All Things New” invites individuals to reflect on their own need for healing, purpose, and transformation. It opens the door for deeper spiritual discussions that ultimately point to Jesus as the source of true and lasting renewal.

Alyssa Truman, communication director of the General Conference presents the public-facing theme “All Things New: Hope Starts Here” during the General Conference Spring Meeting, identifying it as the external message of the OneVoice27 global initiative.

“We want to encourage each and every member to realize and internalize that message (All Things New) to themselves that God wants to make all things new in your life,” said Alyssa Truman, director of Communication at the General Conference. “And as we internalize it, as we create content to help others, we want to ensure that they hear this message, that they get that restoration that can only come through Jesus Christ,” she added.

When will it happen?
The initiative follows a clear global timeline leading to a coordinated proclamation in 2027, outlining how the church will move from preparation to a united harvest.

• September 5, 2026 – Global Launch
The movement officially begins with a worldwide activation across all media platforms, especially social media. On this day, churches, institutions, and members around the world will simultaneously introduce the message, creating a unified global awareness.

• 2026–2027 – Preparation Phase
This period focuses on intentional outreach and engagement. Members and leaders are encouraged to expand their reach—both physically and digitally—build relationships, conduct Bible studies, and nurture spiritual interest. This phase lays the groundwork for meaningful connections and prepares individuals for deeper spiritual decisions.

• September 2027 – Global Proclamation and Harvest
The initiative culminates in a unified global evangelistic effort where the message of hope is proclaimed, leading to decisions for Christ, baptisms, and a celebration of new believers.

Leaders stressed that while these dates provide structure, the mission itself is not limited to a timeline. They encouraged members to begin immediately, using every available opportunity—whether through personal interactions or digital platforms—to share the love of Jesus and prepare hearts for the coming harvest.

How will it work?
The strategy of OneVoice27 is intentionally simple so that it can be understood and applied in any setting—whether in large cities, rural communities, or digital spaces. It is built around three key actions: Reach, Engage, and Connect.

Reach focuses on expanding influence and visibility. This includes using all available platforms—social media, television, radio, printed materials, and personal interactions—to share the message of hope. The goal is to meet people where they are, both physically and online, and introduce them to the love of Jesus.

Engage goes deeper by building meaningful relationships. This step emphasizes both personal and online engagement, recognizing that many people are first encountered in digital spaces. Through Bible studies, prayer, conversations, social media interactions, and follow-up communication, members are encouraged to nurture interest and maintain consistent connection. Whether face-to-face or through digital platforms, engagement is about walking alongside individuals as they explore faith.

Connect ensures that those who respond are not left on their own. Individuals are guided into local church communities where they can grow spiritually, be discipled, and become part of a supportive faith family. This step is essential in helping new believers develop a lasting relationship with Christ.

Together, this approach highlights that evangelism is not just about sharing a message—it is about building relationships, fostering spiritual growth, and integrating individuals into the life and mission of the church.

What role does spiritual preparation play?
Leaders emphasized that OneVoice27 is not driven first by programs, strategies, or activities, but by spiritual revival. They stressed that true mission impact begins with a transformed church—one that seeks God earnestly and is empowered by the Holy Spirit.

“God is not waiting for better strategies,” said Ramon Canals, ministerial secretary in the Adventist World Church. “He is waiting for a praying people.”

To prepare the global church spiritually, several key initiatives have been outlined:

• 40 Days of Global Prayer (July 23–August 31)
This worldwide prayer movement calls members to unite in seeking revival, deeper consecration, and the outpouring of the Holy Spirit. It aims to bring believers across cultures and regions into one spirit of dependence on God, recognizing that lasting mission success comes through divine guidance.

• Focused Bible Study
Members are encouraged to study the prophetic books of Daniel and Revelation, which form a core part of the Adventist message. This study is intended to strengthen faith, deepen understanding of God’s plan, and prepare members to share these truths clearly and confidently.

• Reading Initiative: The Desire of Ages
The church is also promoting the reading of The Desire of Ages to help members develop a deeper, personal connection with Jesus. By reflecting on Christ’s life, ministry, and sacrifice, members are spiritually renewed and better equipped to share His love with others.

Together, these efforts highlight that OneVoice27 is not simply about doing more for mission, but about becoming spiritually prepared for mission. Leaders underscored that when the church is united in prayer and grounded in Scripture, it creates the conditions for the Holy Spirit to lead, empower, and bring lasting transformation.

What resources will support the initiative?
To help the global church effectively carry out the OneVoice27 initiative, leaders introduced several key tools that combine traditional evangelistic methods with digital innovation. These resources are designed to work together, ensuring that the message reaches people at scale while still allowing for personal, relational ministry.

Missionary Book of the Year (2027)
At the center of the literature outreach is a specially prepared missionary book focused on the prophetic messages of Daniel and Revelation. This book is being designed to be simple, clear, and widely accessible, making it suitable for readers from various cultural and religious backgrounds. It will include:

• Full Bible passages with easy-to-understand explanations

• Short Bible studies embedded within the content

• Glossaries and guides to help readers understand prophetic symbols

• QR codes that link to additional digital resources and deeper study

Leaders emphasized that this book is not only for reading, but for sharing. It is intended to be distributed in homes, communities, and public spaces, allowing members to initiate spiritual conversations and introduce others to biblical truth in a practical way.

Global Bible School
Complementing the printed materials is the Global Bible School, a digital platform designed to reach people wherever they are—especially in online spaces. Through targeted digital outreach, individuals can:

• Access interactive Bible studies through messaging platforms like WhatsApp or Messenger

• Progress through lessons at their own pace with guided questions and feedback

• Express interest in learning more and request personal follow-up

One of the key strengths of this platform is its ability to connect digital interest with local church involvement. When participants show readiness, their information can be passed on to local churches or leaders, enabling personal follow-up, Bible studies, and eventual integration into a church community.

Media and Content Platforms
Recognizing the power of digital communication, OneVoice27 places strong emphasis on media and content creation. The initiative encourages a global, collaborative approach where members themselves become active messengers. This includes:

* A centralized content-sharing platform where materials can be uploaded, accessed, and adapted

* Coordinated global digital campaigns to amplify the message across social media and other platforms

* Encouragement for members—especially young people and creators—to produce authentic, locally relevant content

Rather than relying solely on centralized messaging, this approach allows thousands of voices to share one unified message in ways that resonate within their own cultures and communities.

Together, these tools reflect a holistic approach to mission. The missionary book provides a tangible resource for personal outreach, the Global Bible School extends reach into the digital world, and media platforms empower members to actively participate in sharing the gospel.

Leaders emphasized that these resources are not meant to replace personal evangelism, but to strengthen it—ensuring that whether through a book, a message online, or a conversation, every member has a role in sharing the love of Jesus with the world.

Who is involved?
OneVoice27 is designed as a movement that engages the entire church, calling every member, ministry, and institution to take part in a shared mission. Leaders emphasized that the initiative is not limited to a specific department or leadership level but invites participation across all sectors of the global church.

Church members are at the center of this effort. They are encouraged to actively share the love of Jesus through personal relationships, daily interactions, and intentional witnessing. Pastors and leaders play a vital role in guiding, equipping, and inspiring their congregations, ensuring that local churches become centers of outreach and discipleship.

Church departments and institutions—including schools, hospitals, and mission organizations—are also called to integrate the initiative into their existing ministries. By aligning their programs with the goals of OneVoice27, these entities help create a unified and coordinated approach to mission.

Media ministries, along with young people and digital creators, are expected to play a significant role in expanding the church’s reach. Through digital evangelism, content creation, and online engagement, they help bring the message of hope to audiences that may not be reached through traditional means.

Despite the wide involvement of institutions and organized efforts, leaders clarified that the success of OneVoice27 ultimately depends on the active participation of individual members. They stressed that real impact will not come solely from structured programs or campaigns, but from believers personally sharing Jesus in their own circles of influence.

“The impact will come from members sharing Jesus,” said Richard Stephenson, associate treasurer at the General Conference, underscoring that the strength of the movement lies in a united, personal commitment to mission.

What makes this initiative different?
Unlike previous large-scale evangelistic efforts that often relied on centralized programming and scheduled events, OneVoice27 introduces a more flexible and participatory approach to mission. Leaders explained that the initiative shifts from a top-down model to one that empowers members at every level to actively contribute in ways that are relevant to their context.

A key feature of this approach is decentralized content creation. Instead of depending solely on materials produced at the global level, members, churches, and media teams are encouraged to create and share their own content. This allows the message to be expressed in languages, formats, and cultural settings that resonate more deeply with local audiences, while still aligning with the unified global theme.

The initiative also places strong emphasis on digital and social media engagement. Recognizing that millions of people spend significant time online, leaders highlighted the importance of meeting people where they are. Members are encouraged to use platforms such as social media, messaging apps, and video content to share messages of hope, engage in meaningful conversations, and build relationships that can lead to spiritual interest.

At the same time, OneVoice27 promotes contextualized local implementation. Churches and regions are given the flexibility to adapt strategies based on their unique cultural, social, and religious environments. This ensures that outreach efforts remain sensitive, relevant, and effective, particularly in areas where traditional approaches may be limited.

Central to the initiative is the active involvement of every member. Leaders stressed that mission is not reserved for a select group but is a shared responsibility of the entire church. Each individual is invited to participate according to their gifts, opportunities, and sphere of influence.

Young people are expected to play a particularly significant role in this movement. With their familiarity and creativity in digital spaces, they are well-positioned to lead in content creation, online engagement, and innovative forms of communication. Leaders noted that as young people already influence their peers and communities through digital platforms, OneVoice27 provides a meaningful opportunity to channel that influence toward sharing the message of Jesus.

Through this approach, the initiative seeks to create a dynamic, inclusive, and mission-driven movement—one that is not confined to events, but lived out daily through the collective voice of a global church.

What is the focus of outreach?
OneVoice27 places strong emphasis on reaching people in their everyday environments, particularly in the world’s growing urban centers. Leaders explained that mission today requires intentional presence in cities, where populations are rapidly increasing and becoming more diverse in culture, language, and belief.

Urban areas present both a challenge and an opportunity for the church. Many individuals living in cities may have limited exposure to the gospel, while others come from backgrounds where traditional forms of outreach may not be effective. At the same time, cities serve as centers of influence—shaping culture, communication, and social trends that extend far beyond their boundaries.

Because of this, the initiative encourages the church to adopt approaches that are relevant to urban life. This includes using digital platforms, community engagement, and relational ministry to connect with people in meaningful ways. By meeting individuals where they are—whether online, in workplaces, or within communities—the church seeks to build trust and open doors for spiritual conversations.

Leaders emphasized that engaging cities is not optional but essential to fulfilling the church’s mission. As urban populations continue to grow, so does the opportunity to share the message of hope with people from all walks of life. Through intentional, context-sensitive efforts, OneVoice27 aims to ensure that even the most complex and diverse environments are reached with the love of Jesus.

How is it funded?
The General Conference has demonstrated a strong commitment to the OneVoice27 initiative by significantly increasing its financial investment, raising the budget from $13.5 million to $27 million. Leaders described this decision as a deliberate step of faith—an expression of confidence in the church’s mission to reach the world with the message of Jesus.

This expanded funding is intended to support global coordination, resource development, and key initiatives such as media outreach, literature distribution, and digital platforms. It enables the church to strengthen its capacity to reach diverse audiences while ensuring that essential tools are accessible across different regions.

At the same time, leaders emphasized that the initiative is not designed to be driven solely by centralized funding. Instead, it follows a collaborative model, where each division, union, and local field is encouraged to align its own resources according to its specific mission priorities and context.

This shared responsibility allows the initiative to remain both globally unified and locally relevant. While the General Conference provides overarching support and direction, the effectiveness of the mission depends on how different regions adapt and invest in strategies that best reach their communities.

Through this balanced approach—combining global support with local ownership—leaders expressed confidence that the church can move forward together in a unified yet flexible mission, maximizing both resources and impact in preparation for the global proclamation in 2027.

What is the ultimate purpose?
At its core, OneVoice27 is anchored in the biblical vision of harvest—a time when seeds that have been faithfully sown result in lives transformed through Jesus Christ. Leaders explained that the initiative is not merely about activity, visibility, or increased outreach, but about preparing hearts around the world to receive the gospel and respond to it.

The statement, “We are in for the harvest,” reflects a sense of urgency and purpose. It reminds the church that mission is moving toward a clear outcome: individuals making decisions to follow Christ and grow as His disciples. Every effort within OneVoice27—whether through digital evangelism, personal witnessing, or institutional programs—is directed toward this goal.

Leaders emphasized that digital content, media campaigns, and online engagement must go beyond awareness and lead to meaningful spiritual interest. Personal interactions, such as Bible studies and friendships, are meant to guide individuals toward a deeper understanding of God’s Word. Institutional efforts, including education, healthcare, and organized outreach, serve as bridges that connect people to the message of hope.

In this way, the “harvest” is not viewed as a single event, but as the result of intentional, coordinated efforts across all levels of the church. It represents lives changed, individuals connected to faith communities, and new disciples growing in their relationship with Jesus.

By keeping the harvest at the center, leaders called the church to remain focused on what matters most—not just reaching people, but leading them to lasting transformation through Christ.

What happens next?
With the global framework of OneVoice27 now clearly outlined, the initiative is entering a more active and localized phase. Leaders explained that while the vision and direction have been set at the global level, the responsibility now shifts to divisions, unions, and local fields to bring the movement to life within their own contexts.

This next phase focuses on contextualization and implementation. Each region is encouraged to prayerfully assess its cultural, social, and spiritual landscape, then develop strategies that effectively reach its communities. This ensures that the message remains relevant and meaningful, whether in urban centers, rural areas, or regions with limited exposure to Christianity.

The General Conference will continue to offer guidance, resources, and coordination, particularly in areas such as media, training, and global campaigns. However, leaders emphasized that the success of the initiative will not depend solely on centralized efforts. Instead, it will be shaped by how local churches, leaders, and members take ownership of the mission.

“This movement is now in your hands,” leaders said, underscoring a transition from planning to participation. It is a call for the global church to move from receiving direction to actively engaging in mission—each member, church, and institution contributing according to their capacity and context.

As the church moves forward, OneVoice27 stands as a united call—to share one message, to reach the world, and to lead people into a life-changing relationship with Jesus Christ.

The original article was published on the Southern Asia-Pacific Division news site.